Terms of Use – AIETHIQ LAB

Last updated: 01/12/2025

These Terms and Conditions (“Terms”) govern the use of the website and professional services provided by AIETHIQ LAB MIDDLE EAST ARTIFICIAL INTELLIGENCE L.L.C., a limited liability company incorporated in Dubai, United Arab Emirates (“AIETHIQ LAB”, “we”, “us”, “our”).

By accessing our website, contacting us, or entering into any proposal, offer, statement of work or services agreement with us (collectively, the “Services”), you (“Client”) agree to be bound by these Terms.

If you do not agree with these Terms, you must not use our website or engage our Services.

1. Definitions

For the purposes of these Terms:

  • Client means any legal entity (company, institution, organization) that engages AIETHIQ LAB on a B2B basis.
  • Services means all consulting, advisory, assessment, training, workshops, AI governance and compliance services, as well as any access to tools, reports or deliverables we provide.
  • Deliverables means all reports, slides, assessments, frameworks, templates, training materials and other outputs produced by AIETHIQ LAB in the course of the Services.
  • Agreement means these Terms together with any proposal, statement of work, order form or services agreement signed or accepted by the Client.

2. Scope and Nature of Services (B2B Only)

2.1 AIETHIQ LAB provides professional consulting and assessment services in the fields of:

  • AI governance and ethics
  • AI risk assessment and vulnerability mapping
  • AI Act and regulatory readiness assessments (where applicable)
  • AI-related policy, governance frameworks and processes
  • Training and awareness (including AI-supported training modules)

2.2 Our Services are provided exclusively to business clients (B2B). We do not provide services to consumers acting in a personal capacity.

2.3 The detailed scope, timelines, fees and specific obligations will be set out in one or more proposals, statements of work or services agreements agreed between AIETHIQ LAB and the Client. In case of conflict, those specific documents prevail over these general Terms.

2.4 AIETHIQ LAB acts as an independent professional services provider, not as an employee, agent or partner of the Client.

3. Client Responsibilities

The Client shall:

  • provide accurate, complete and timely information and documentation required for the performance of the Services;
  • ensure that any systems, environments or data used in relation to the Services comply with applicable laws;
  • remain solely responsible for decisions taken on the basis of the Deliverables, and for the implementation of any recommendations.

As agreed, sensitive or operational data remains on the Client’s own systems; AIETHIQ LAB does not require direct access to production environments or highly sensitive datasets unless explicitly agreed and appropriately safeguarded.

4. No Legal or Regulatory Advice

4.1 AIETHIQ LAB provides governance, risk and ethics-focused consulting. Our analyses and Deliverables are not intended to constitute formal legal advice and should not be relied upon as such.

4.2 The Client is responsible for seeking advice from its own qualified legal counsel regarding the interpretation and application of the EU AI Act, UAE PDPL or any other applicable regulation.

5. Fees, Invoicing and Payment

5.1 Fees are typically quoted in AED (UAE dirhams), unless otherwise specified in the applicable proposal or agreement.

5.2 Invoices are payable within the period stated on the invoice or agreement. Late payment may result in suspension of Services and/or the application of late payment charges as set out in the proposal or permitted by applicable law.

5.3 All taxes, duties or similar charges (including VAT where applicable) are borne by the Client, unless expressly stated otherwise.

6. Intellectual Property

6.1 All methodologies, tools, models, questionnaires, frameworks, processes, training content and know-how used or developed by AIETHIQ LAB in connection with the Services (“AIETHIQ LAB IP”) remain the exclusive property of AIETHIQ LAB.

6.2 Subject to full payment of the applicable fees, AIETHIQ LAB grants the Client a non-exclusive, non-transferable, non-sublicensable licence to use the Deliverables internally only, for its own business purposes.

6.3 The Client shall not, without prior written consent from AIETHIQ LAB:

  • copy, modify or adapt AIETHIQ LAB IP or Deliverables (except for internal annotations);
  • distribute, disclose, publish or make them available to third parties (other than as strictly necessary on a need-to-know basis, e.g. regulators, auditors or advisors under confidentiality);
  • resell, commercialise or incorporate them into products or services offered to third parties.

7. Confidentiality

7.1 Each party shall treat as confidential all information, documents and data of the other party that are marked as confidential or would reasonably be considered confidential by their nature (“Confidential Information”).

7.2 Confidential Information may only be used for the purposes of performing or receiving the Services and shall not be disclosed to any third party except:

  • to employees, consultants or advisors who need to know and are bound by similar confidentiality obligations; or
  • where required by law or competent authority (with reasonable prior notice to the other party, where legally permitted).

7.3 These obligations continue for five (5) years after the end of the Agreement, or longer if required by law or specific NDA.

8. Data Protection

8.1 AIETHIQ LAB complies with applicable UAE Personal Data Protection Law (PDPL), which requires that personal data be processed lawfully, fairly, transparently and with appropriate security, with consent as the default legal basis except where other bases apply. Where relevant, and when processing personal data of individuals in the EU or EEA, AIETHIQ LAB also aligns with the principles of the EU General Data Protection Regulation (GDPR).

8.2 In most engagements, AIETHIQ LAB does not host client production data. If personal data processing by AIETHIQ LAB is required, the parties will sign a separate data processing agreement, defining roles (controller/processor), purposes, retention and security measures.

8.3 Further information on how we process personal data is set out in our Privacy Policy, which forms part of these Terms by reference.

9. Warranties

9.1 AIETHIQ LAB will perform the Services with reasonable skill, care and professional diligence, in line with generally accepted standards for governance and risk consulting.

9.2 Except as expressly set out in these Terms or in a specific agreement, no other warranties (express or implied) are given, including but not limited to warranties of fitness for a particular purpose, future compliance, absence of risk, or uninterrupted availability of any tool or platform.

10. Limitation of Liability

10.1 To the fullest extent permitted under UAE law, AIETHIQ LAB’s aggregate liability arising out of or in connection with the Agreement (whether in contract, tort or otherwise) is limited to the total fees paid by the Client to AIETHIQ LAB for the specific Services giving rise to the claim during the twelve (12) months preceding the event. Under UAE civil law, limitations of liability are generally enforceable, but may be set aside where they conflict with mandatory rules or public policy.

10.2 AIETHIQ LAB shall not be liable for:

  • any indirect or consequential losses,
  • loss of profit, revenue, opportunity or reputation,
  • loss or corruption of data (where data remains under the Client’s control),
  • regulatory or enforcement actions that result from the Client’s own decisions, misconfigurations or failure to implement recommendations.

10.3 Nothing in these Terms shall exclude or limit liability for:

  • death or personal injury caused by a party’s act or omission,
  • fraud or fraudulent misrepresentation,
  • any other liability that cannot be excluded or limited under mandatory UAE law.

11. Indemnity

The Client shall indemnify and hold harmless AIETHIQ LAB from any claims, losses, damages or expenses arising from:

  • misuse of the Deliverables;
  • use of the Services in breach of applicable laws;
  • the Client’s failure to obtain necessary consents or approvals regarding its data or systems.

12. Force Majeure

Neither party shall be liable for any delay or failure to perform its obligations (other than payment obligations) caused by events beyond its reasonable control, including but not limited to: natural disasters, acts of government, war, civil unrest, failures of telecommunications or hosting providers, or major cyber-incidents.

If a force majeure event continues for more than sixty (60) days, either party may terminate the affected Services upon written notice.

13. Term, Suspension and Termination

13.1 The Agreement begins on the effective date specified in the proposal/contract or, failing that, on the first day Services are provided.

13.2 Either party may terminate the Agreement:

  • for convenience, in accordance with any notice period set out in the specific agreement;
  • for material breach by the other party, not remedied within thirty (30) days after written notice;
  • immediately, if the other party becomes insolvent or subject to similar proceedings.

13.3 AIETHIQ LAB may suspend Services in case of non-payment, breach of these Terms, or legal/regulatory constraints.

13.4 Upon termination, the Client shall pay all fees due for work performed up to the effective termination date. Licence to use Deliverables remains in force for reports already delivered and paid, subject to the IP and confidentiality restrictions set out above.

14. Third-Party Links and Services (Website)

Our website may contain links to third-party sites or tools. These are provided for convenience only. AIETHIQ LAB does not endorse and is not responsible for the content, security or privacy practices of such third parties.

15. Amendments to These Terms

AIETHIQ LAB may update these Terms from time to time, for example to reflect changes in law, services or internal practices. The latest version will always be available on our website with the “Last updated” date. Continued use of the website or Services after such update constitutes acceptance of the revised Terms.

16. Governing Law and Jurisdiction

16.1 These Terms and any non-contractual obligations arising out of or in connection with them are governed by the laws of the United Arab Emirates, as applied in the Emirate of Dubai to mainland companies.

16.2 The courts of the Emirate of Dubai (onshore) shall have exclusive jurisdiction over any dispute arising from or relating to the Agreement, without prejudice to any mandatory provisions of UAE law.

17. Miscellaneous

  • If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall remain in full force and effect.
  • No failure or delay in exercising any right shall constitute a waiver.
  • The Client may not assign or transfer its rights or obligations under the Agreement without prior written consent from AIETHIQ LAB. AIETHIQ LAB may assign the Agreement to an affiliate or successor as part of a reorganisation or business transfer.
AIETHIQ LAB - AI Governance & AI Act Compliance Assessment